See what matters. Go deeper. Go inside.
CreatorEconomy.ROCKS

Go beyond headlines and into the rooms where the industry is actually being built.

Bia Granja
by Bia Granja · 20 years building the Creator Economy
HollyTube background
HollyTube · IRL Immersion in Los Angeles, California

HollyTube: Hollywood and the Creator Economy are colliding. Understand it from the inside.

A curated four-day immersion in Los Angeles for leaders navigating the next era of entertainment. Behind closed doors with the studios, platforms, founders, executives and creators building it.

DatesMay 18-21
LocationLos Angeles, California
Group4 days · 10 people · behind closed doors
6 spots left
COMPANY VISITS
6+
Studios, platforms, hubs and creator-led businesses
PRIVATE SESSIONS
10+
Founders, operators and creators in real conversations
GROUP SIZE
10
10 curated spots, small by design
ECOSYSTEM
Hollywood · Creators · Brands
Where the deals are happening
Why HollyTube exists

The entertainment industry is being rebuilt in real time.

The Industry shift
The entertainment system is being rebuilt in real time.
Creators are signing studio deals, studios are building creator divisions, and brands are moving from buying reach to producing shows and IP. What used to be separate worlds — Hollywood infrastructure, creator distribution and brand capital — are now colliding into a new entertainment system.
The problem
This system does not yet have a clear playbook.
Every company is experimenting with different models: creator studios, vertical storytelling, platform partnerships, brand-funded entertainment and new forms of IP ownership. Executives, creators, brands, and investors are all trying to answer the same question: where should we place our bets?
The opportunity
HollyTube exists to help answer that question.
Instead of learning about this shift through panels, articles, or speculation, you spend a week inside the companies and conversations shaping the new entertainment economy. What most people take years to understand, you experience in a single week — and leave with a clear view of where the real opportunities are.
Who It's For

HollyTube brings together the three worlds now colliding in entertainment:

Hollywood Side
You come from traditional media now being disrupted
You have the mandate. You need the map.
You come from Hollywood and have the budget to engage with creators. What you need is the map and the relationships. You read about the deals in Variety and want to be in the room where they are being made. HollyTube gives you access to the people, conversations, and frameworks shaping this new industry.
Creator Economy Side
You work with creators and see the next wave of opportunity
You speak creator. Now unlock Hollywood.
You understand creators and platforms, but the HollyTube moment is opening entirely new possibilities: creator-to-TV deals, vertical storytelling, studio partnerships, and new IP models. The people who can speak both languages - Hollywood and the creator economy - will define the next phase of entertainment. You are here to unlock the Hollywood side of that equation and leave with a real plan.
Brand Side
The CMO becoming a Showrunner
You've mastered reach. Now build IP.
You have mastered reach, but the game has changed. The CMOs winning today stopped briefing agencies and started orchestrating story worlds, casting talent and building IP that compounds. HollyTube is where you make that transition, with the creator relationships and Hollywood frameworks needed to fund and build it properly.
The Program

This is not a conference, a course or a studio tour. It’s a curated immersion into the companies, people and systems building the next era of entertainment.

01
Benchmark
Company Visits: Inside the Machine
Creator studios, talent agencies, streaming platforms, creator-tech startups. You and the people who run them, behind closed doors.
02
Masterclasses
Private Sessions with Industry Leaders
Founders, deal makers, executives and top creators in small, unfiltered conversations. Real access to ask the questions that matter.
03
Mindset
Transformational Sessions
Surface what is slowing you down. The assumptions, the old models. Candid, off-the-record, with peers carrying the same weight.
04
Power Networking
The Happy Hour
One evening where the walls open. You can meet and explore business with creators, operators, investors and builders shaping the creator economy.
05
Integration
Your Plan for Reality
Structured exercises to make everything land. Leave with a map of the industry, the relationships inside it and your first moves.
06
Ongoing
ROCKS Knowledge Base
Full digital archive of learnings, contacts and follow-ups. Built on the same AI engine that powers Signals. Yours forever.
Your Curator
“I put you in the rooms you cannot get into alone. ”
Bia Granja
For more than twenty years, Bia has been building what we now call the Creator Economy.

She founded and scaled companies, helped shape creator ecosystems, and worked with many of the creators who became the early proof of concept for this industry.

After selling her company, she moved to Los Angeles to focus on the next phase of the global creator economy.

The access behind HollyTube comes from two decades of relationships, credibility, and being genuinely inside this world. She also believes the Creator Economy truly rocks. <3
Want to be in the room?

HollyTube Immersion is intentionally small.

Only 10 participants are invited to each immersion to ensure the conversations stay candid, senior and useful. Applications are reviewed to curate the right mix of leaders from Hollywood, the creator economy, and brands.

6 spots left · Applications close April 15
SignalsBETA
Updated Mar 27 · Weekly edition

Trained on my 20 years in the Creator Economy, this AI scans 200+ sources and clusters stories into signals shaping the industry.

Signal strength:weak→strong
B
Bia's take this weekAlthough the end of Sora made headlines (and op-eds) everywhere, what really stayed with me this week was how quickly “Creator TV” is being framed as a real category with scale. Taxonomy matters, because that kind of naming is what turns behavior into industry; the moment you can point to it, measure it and package it, money follows, structure follows. Check out what else mattered this week:
AI↑ Rising
OpenAI shuts down Sora and raises questions for AI Future
OpenAI's sudden shutdown of its Sora video generation tool and app has exposed critical questions about AI video's future, from creator rights to Hollywood partnerships with Disney. The closure impacts agency workflows and raises concerns about the viability of generative filmmaking tools. OpenAI did not provide a reason, so I curated some interesting POVs about it.
openaisoraai videodisney
HollyTube↑ Rising
Spotter Defines 'Creator TV' as Media Category With 135B Annual Views
Spotter's report identifies 'Creator TV' as distinct programming category delivering TV-scale audiences and ad performance. Data from Tubular Labs and Nielsen shows creator content now competes directly with traditional television.
spottercreator tvaudience measurementadvertising
Culture
The best social media masterclass I've watched lately
Ex-YouTube and Instagram insider Jon Youshaei breaks down real actionable strategies you can start using NOW!
social media
Brands
Brands Shift to Cultural Storytelling as Creator-Ad Model Matures
brand strategyinfluencer marketingcreator agencies
Platform
YouTube Launches Gemini-Powered AI Matching for Creator Brand Partnerships
youtubeaibrands
AI
AI Influencer Awards Launch to Legitimize Virtual Creator Industry
ai influencersfanvueopenart
Policy
Social Media Platforms Face Warning Label Proposals Amid Safety Concerns
regulationpolicysocial media
Briefs

Research briefs, maps, and frameworks decoding the signals and business models shaping the Creator Economy.

See all briefs →