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Research briefs, maps, and frameworks decoding the signals and business models shaping the Creator Economy.

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Chart for Everything is TV!
Trend Report
6 pages
Trend Report
Everything is TV!
YouTube is TV. TikTok is TV. Instagram is TV. Even Substack is TV. And all of Hollywood is borrowing social language as fast as it can. This brief maps the shift: what has been moving, what the data says, and what it means for creators, studios, brands, and platforms.
1Bhours of Youtube videos watched on TV screens daily
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Chart for The Post-Viral Era
Operator Brief
8 pages
Operator Brief
The Post-Viral Era
In this paper, we examine the mechanics of the post-viral era: why the Fame Model is fading, what the Trust Model looks like in practice, and how participation loops are replacing content calendars as the real engine of creator business growth.
$10Mrevenue with only 440,000 followers
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