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CreatorEconomy.ROCKS

AI scanning 200+ sources. Briefings decoding the shifts. Immersions with the companies building the future.

Bia Granjaby Bia Granja · 20 years building the Creator Economy
SignalsBETA

Trained on my 20 years in the Creator Economy, this AI scans 200+ sources and clusters stories into signals shaping the industry.

Updated Jul 11 · Weekly edition
Platform↑ Rising
The Youtubeification of Netflix
Netflix went on a licensing spree with digital creators and companies like Penske Media, BuzzFeed Studios, Condé Nast, Hearst, and Tastemade. Especialists arguee that swapping out its highly-produced television for internet content can be a not so smart move. Others says it is actually trying to deepen fandom around its own premium content rather than compete for general browsing behavior. "The short-form content is not the product. It is the connective tissue around the product that thus increases the fandom."
netflixpublisherslicensingpenske media
AI↑ Rising
Everyone is pissed at Meta's new Muse AI Image
Amid controversy over consent for image use, Meta launched Muse Image, an image generation model that looks like a Midjourney competitor but follows the money toward a different goal: automating the entire ad creation and buying pipeline. It’s the next layer in Meta’s plan to remove humans from the campaign workflow entirely.
metaaiadvertisingautomation
Platform
TikTok launched a new microdrama tool for brands
Microdramas generated an estimated $11 billion globally in 2025 ($1.3 billion on TikTok) and are projected to reach $14 billion in 2026, with the U.S. becoming the largest market outside China. Brands are already tapping into the opportunity, and TikTok just launched Mini Dramas, a dedicated Minis Center and new ad tools to help them publish, monetize and scale serialized stories.
microdramatiktokbrandsmarketing
HollyTube↑ Rising
The Emmys just opened the door for YouTube creators
Is YouTube’s push finally paying off? Kareem Rahma's "Subway Takes" landed the first YouTube-native show nomination in the Emmys' short form category, marking the Television Academy's first recognition of internet-first formats. This isn't a symbolic gesture—it's legacy media conceding that creators are making Emmy-caliber television outside its walls.
youtubeemmystelevision academykareem rahma
AI
Are we still in the CD Era of AI?
We may still be in AI’s “CD era,” using a transformative technology through old workflows while its real impact will reshape creative work, creator differentiation and what human originality means.
aicreator economy
HollyTube
Studios are licensing hit shows as vertical TV content
roseberryepisvertical video
Platform
Platform loyalty is dead—creators follow format, not apps
sean evanshot onesyoutube
AI
AI content now makes up 44% of uploads but pulls 1-3% of streams
aicontentplatforms
Brands
Mckinsey wants to rebuild marketing in the age of AI. Without creators.
creator marketinginfluencer marketing
Briefs

Research briefs, maps, and frameworks decoding the signals and business models shaping the Creator Economy.

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HollyTube · IRL Immersion in Los Angeles, California

HollyTube: Hollywood and the Creator Economy are colliding. Understand it from the inside.

DatesOctober 26, 27, 28, 29
LocationLos Angeles, California
Availability10 spots left

A curated four-day immersion in Los Angeles for leaders navigating the next era of entertainment. Behind closed doors with the studios, platforms, founders and creators building it.

Past visits & sessions include

Netflix · Dhar Mann Studios · Red Bull · Jordan Matter · TikTok · Riot Games · Machine Cinema · & more

Click here to learn more and reserve your spot! →
Inside an Immersion