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CreatorEconomy.ROCKS

AI scanning 200+ sources. Briefings decoding the shifts. Immersions with the companies building the future.

Bia Granja
by Bia Granja · 20 years building the Creator Economy
HollyTube background
HollyTube · IRL Immersion in Los Angeles, California

HollyTube: Hollywood and the Creator Economy are colliding. Understand it from the inside.

A curated four-day immersion in Los Angeles for leaders navigating the next era of entertainment. Behind closed doors with the studios, platforms, founders, executives and creators building it.

DatesMay 18-21
LocationLos Angeles, California
Group4 days · 10 people · behind closed doors
6 spots left
COMPANY VISITS
6+
Studios, platforms, hubs and creator-led businesses
PRIVATE SESSIONS
10+
Founders, operators and creators in real conversations
GROUP SIZE
10
10 curated spots, small by design
ECOSYSTEM
Hollywood · Creators · Brands
Where the deals are happening
Why HollyTube exists

The entertainment industry is being rebuilt in real time.

The Industry shift
The entertainment system is being rebuilt in real time.
Creators are signing studio deals, studios are building creator divisions, and brands are moving from buying reach to producing shows and IP. What used to be separate worlds — Hollywood infrastructure, creator distribution and brand capital — are now colliding into a new entertainment system.
The problem
This system does not yet have a clear playbook.
Every company is experimenting with different models: creator studios, vertical storytelling, platform partnerships, brand-funded entertainment and new forms of IP ownership. Executives, creators, brands, and investors are all trying to answer the same question: where should we place our bets?
The opportunity
HollyTube exists to help answer that question.
Instead of learning about this shift through panels, articles, or speculation, you spend a week inside the companies and conversations shaping the new entertainment economy. What most people take years to understand, you experience in a single week — and leave with a clear view of where the real opportunities are.
Who It's For

HollyTube brings together the three worlds now colliding in entertainment:

Hollywood Side
You come from traditional media now being disrupted
You have the mandate. You need the map.
You come from Hollywood and have the budget to engage with creators. What you need is the map and the relationships. You read about the deals in Variety and want to be in the room where they are being made. HollyTube gives you access to the people, conversations, and frameworks shaping this new industry.
Creator Economy Side
You work with creators and see the next wave of opportunity
You speak creator. Now unlock Hollywood.
You understand creators and platforms, but the HollyTube moment is opening entirely new possibilities: creator-to-TV deals, vertical storytelling, studio partnerships, and new IP models. The people who can speak both languages - Hollywood and the creator economy - will define the next phase of entertainment. You are here to unlock the Hollywood side of that equation and leave with a real plan.
Brand Side
The CMO becoming a Showrunner
You've mastered reach. Now build IP.
You have mastered reach, but the game has changed. The CMOs winning today stopped briefing agencies and started orchestrating story worlds, casting talent and building IP that compounds. HollyTube is where you make that transition, with the creator relationships and Hollywood frameworks needed to fund and build it properly.
The Program

This is not a conference, a course or a studio tour. It’s a curated immersion into the companies, people and systems building the next era of entertainment.

01
Benchmark
Company Visits: Inside the Machine
Creator studios, talent agencies, streaming platforms, creator-tech startups. You and the people who run them, behind closed doors.
02
Masterclasses
Private Sessions with Industry Leaders
Founders, deal makers, executives and top creators in small, unfiltered conversations. Real access to ask the questions that matter.
03
Mindset
Transformational Sessions
Surface what is slowing you down. The assumptions, the old models. Candid, off-the-record, with peers carrying the same weight.
04
Power Networking
The Happy Hour
One evening where the walls open. You can meet and explore business with creators, operators, investors and builders shaping the creator economy.
05
Integration
Your Plan for Reality
Structured exercises to make everything land. Leave with a map of the industry, the relationships inside it and your first moves.
06
Ongoing
ROCKS Knowledge Base
Full digital archive of learnings, contacts and follow-ups. Built on the same AI engine that powers Signals. Yours forever.
Your Curator
“I put you in the rooms you cannot get into alone. ”
Bia Granja
For more than twenty years, Bia has been building what we now call the Creator Economy.

She founded and scaled companies, helped shape creator ecosystems, and worked with many of the creators who became the early proof of concept for this industry.

After selling her company, she moved to Los Angeles to focus on the next phase of the global creator economy.

The access behind HollyTube comes from two decades of relationships, credibility, and being genuinely inside this world. She also believes the Creator Economy truly rocks. <3
Want to be in the room?

HollyTube Immersion is intentionally small.

Only 10 participants are invited to each immersion to ensure the conversations stay candid, senior and useful. Applications are reviewed to curate the right mix of leaders from Hollywood, the creator economy, and brands.

6 spots left · Applications close April 15
SignalsBETA
Updated Apr 11 · Weekly edition

Trained on my 20 years in the Creator Economy, this AI scans 200+ sources and clusters stories into signals shaping the industry.

Signal strength:weak→strong
B
Bia's take this weekThe most important shift this week is generational: when 60% of teens already identify as creators, you’re not looking at the future of the industry, you’re looking at its starting point, and the real question becomes who actually captures value in a world where everyone knows how to create.
Culture
60% of Teens of 13-to-17 year-olds are creators now
A majority (60%) of 13- to 17-year-olds say they’re making social content for a public audience, not just friends and family, according to a new survey from youth market research firm YPulse. That’s up from 46% sicne 2025.
creatorsgenz
Brands↑ Rising
Marketing shifts to entertainment production model with CMOs as cultural showrunners
Ana Andjelic's analysis explores how brand marketing is evolving into entertainment production, positioning CMOs as cultural curators rather than traditional marketers. This shift signals brands are adopting creator economy content models to compete for attention in an increasingly fragmented media landscape.
brand marketingentertainmentcontent strategycreator economy
Business↑ Rising
Khaby Lame $975 million deal collapses (as expected)
Khaby Lame's $975 million SPAC merger has collapsed as the stock plunged 90% and brokerages restricted trading, leaving the deal in jeopardy. The spectacular failure signals growing skepticism around celebrity creator valuations and raises red flags about the viability of public market exits for influencer businesses.
khaby lamespaccreator valuationtiktok
Monetization
Instagram enables direct affiliate tagging in Reels without third-party tools
instagramreelsaffiliate
Platform
Reddit moderators emerge as gatekeepers of search results and AI knowledge
redditmoderatorsgoogle
Culture
Social media use linked to declining life satisfaction in global happiness study
mental healthsocial mediacreator burnout
AI
Top creators replace human editing teams with AI automation tools
aieditingautomation
Briefs

Research briefs, maps, and frameworks decoding the signals and business models shaping the Creator Economy.

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