Signals — Week 10 · 2026 · CreatorEconomy.ROCKS

M&A↑ Rising

Paramount-Skydance to Acquire Warner Bros. Discovery in Media Mega-Merger

David Ellison's Paramount Skydance has agreed to buy Warner Bros. Discovery, beating out Netflix in the bidding. The deal still requires regulatory approval in the US and Europe before closing.

paramountwarner bros discoveryskydancemergers and acquisitions

Culture↑ Rising

Has the Internet Stopped Producing Mega Stars?

Social media algorithms now favor niche content over broad mega-celebrity creators. What does it mean for niche creators and the future of the creator economy

platformsstardomai licensingcreator breakout

What creators need from Hollywood

Inside the new power dynamic between creators and legacy studios.

YouTube Creator Mark Rober Lands New Netflix Show

mark robernetflixyoutube

Tilly Norwood Creator Launches AI Talent Studio and Hires Amazon Exec

tilly norwoodxicoiaai creators

A New AI Influencer Marketing Agency Is Here for the Post-Follower Era

influencer marketingaidevotion

Commerce

TikTok Shop February Data Shows Beauty Dominance, Tight Competition

tiktok shopcommercebeauty