Creator TV, the shift from social to the big screen is clear
"Change or die. YouTube is TV." 70% of the global population is millennials or younger. For them, "TV" isn't a device or a network. It's streaming and social combined. They move from vertical video to horizontal video and back again without thinking twice.
Brands are shifting from campaing to creator ecosystems
Today’s sophisticated brands are deploying creators as strategic partners outside of conversion-focused campaigns to achieve goals such as brand awareness, driving consideration, and producing creative content.
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