Visa partners with TikTok to launch UK creator debit card addressing cashflow issues
Are platforms becoming financial rails for creators’ businesses? TikTok partnered with Visa to launch "Creator Card", a debit card for creators in the UK, which gives them tools to access their earnings faster and to better separate their business and personal finances.
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How Short-Form Clips Took Over the Internet
The rise of the “clip economy” : the idea that short video clips pulled from podcasts, livestreams, and other long-form content have become the dominant unit of online media, not just a promotional tool. “The clips are the content. That’s what people are consuming. That’s where they’re spending their time,” Ed Elson
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Brands shift to AI-powered social engagement as comment sections become critical touchpoints
A series of marketing analyses highlight how AI is transforming brand social media strategies, from engagement metrics to comment management. The shift reflects brands moving beyond follower counts toward conversation-driven engagement as algorithms prioritize personalized content over reach.
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Fashion brands adopt microdrama format as social-native entertainment
Marc Jacobs launched a social-first microdrama series starring Rachel Sennott, joining Ralph Lauren and other fashion brands producing long-form content for social platforms. The trend signals brand marketing's continued shift toward entertainment production models.
marc jacobsmicrodramabranded entertainmentsocial media
Creator marketing becomes core media channel as social takes 40% of digital ad spend
Social commanded 40% of the digital ad market last year while brands and agencies institutionalized creator practices, according to IAB data. The shift marks creator marketing's evolution from experimental tactic to permanent budget line item alongside search and display.
creator marketingadvertisingiabsocial media
MrBeast seeks leader for AI-native entertainment where AI is foundation, not tool
MrBeast's Beast Industries posted a job seeking someone to lead production where AI is "not a tool but the foundation," defining what AI-native entertainment looks like. The move signals YouTube's biggest creator is betting on AI fundamentally changing content production, not just augmenting it.
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Where Social Is Headed?
These Marketing Leaders Were Asked How They’d Spend an Extra $1 Million and Their Answers Reveal Where Social Is Headed...
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