Signals

AI clones are becoming a new creator asset class

As creators build AI versions of themselves, digital identity is starting to behave like intellectual property. Voice, likeness, personality and behavior are becoming licensable assets for brands, platforms and media companies, opening a new wave of disputes and negotiations around ownership, control and monetization.

90% of what you see on the internet is fake

oe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients.

Even MrBeast needs a membership program

MrBeast is turning fandom into infrastructure. His upcoming membership program points to a broader shift in the creator economy: memberships are evolving from monetization tools into infrastructure for owned audiences, first-party data, commerce and distribution. As creator companies scale into entertainment businesses, community access is starting to behave like a media operating system.

Gen Zers don't want to be influencers anymore

The career aspirations of young adults are changing. A new Yahoo/YouGov poll found that they want success and stability — not fame. Young people are turning away from the once-common digital dream of a career in content-production.