The Youtubeification of Netflix
Netflix went on a licensing spree with digital creators and companies like Penske Media, BuzzFeed Studios, Condé Nast, Hearst, and Tastemade. Especialists arguee that swapping out its highly-produced television for internet content can be a not so smart move. Others says it is actually trying to deepen fandom around its own premium content rather than compete for general browsing behavior. "The short-form content is not the product. It is the connective tissue around the product that thus increases the fandom."
netflixpublisherslicensingpenske media
Everyone is pissed at Meta's new Muse AI Image
Amid controversy over consent for image use, Meta launched Muse Image, an image generation model that looks like a Midjourney competitor but follows the money toward a different goal: automating the entire ad creation and buying pipeline. It’s the next layer in Meta’s plan to remove humans from the campaign workflow entirely.
metaaiadvertisingautomation
TikTok launched a new microdrama tool for brands
Microdramas generated an estimated $11 billion globally in 2025 ($1.3 billion on TikTok) and are projected to reach $14 billion in 2026, with the U.S. becoming the largest market outside China. Brands are already tapping into the opportunity, and TikTok just launched Mini Dramas, a dedicated Minis Center and new ad tools to help them publish, monetize and scale serialized stories.
microdramatiktokbrandsmarketing
The Emmys just opened the door for YouTube creators
Is YouTube’s push finally paying off? Kareem Rahma's "Subway Takes" landed the first YouTube-native show nomination in the Emmys' short form category, marking the Television Academy's first recognition of internet-first formats. This isn't a symbolic gesture—it's legacy media conceding that creators are making Emmy-caliber television outside its walls.
youtubeemmystelevision academykareem rahma
Are we still in the CD Era of AI?
We may still be in AI’s “CD era,” using a transformative technology through old workflows while its real impact will reshape creative work, creator differentiation and what human originality means.
aicreator economy
Studios are licensing hit shows as vertical TV content
roseberryepisvertical video
Platform loyalty is dead—creators follow format, not apps
sean evanshot onesyoutube
AI content now makes up 44% of uploads but pulls 1-3% of streams
aicontentplatforms
Mckinsey wants to rebuild marketing in the age of AI. Without creators.
creator marketinginfluencer marketing
